General principles
Your privacy on the Internet is of the utmost importance to us. Because we gather certain types of information about the users of Gabout.com, we feel you should fully understand the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather, how we use it, and how to correct or change it.
In general, Gabout.com does not collect, store, use or disclose personally identifying information except in very specific instances, such as, for example, when you enroll as an advertiser/merchant in the Services, as defined below. Whenever we collect such information, you will have a choice regarding whether to provide it, how it will be used, and to whom it will be disclosed. The instances in which Gabout.com does collect and use information are specifically described in this Privacy Policy.
Gabout.com provides fun, easy to use services. The Services may also be located on third party web sites and/or applications. The Services are made available by Gabout.com and its subsidiaries and affiliates. Gabout.com values its users and their concerns about privacy. To this end, Gabout.com engages in consistent information practices and uses its best efforts to make clear disclosures regarding those practices. This Privacy Policy is a part of that effort.
Here you will be notified of:
What does this Privacy Policy cover?
This Privacy Policy applies to collection, use, storage and disclosure of information by Gabout.com. If there are any exceptions, we will clearly disclose them prior to collecting any information, and will give you an opportunity to choose not to participate or provide the information.
Please be aware that, as part of the Services, Gabout.com provides links to Web sites operated by third parties, and also provides search results and similar services to third parties for display on their own Web sites or applications. Gabout.com is not responsible for the information collection or privacy practices or the content of those third party Web sites or applications.
Information Gabout.com gathers and tracks
Gabout.com gathers two types of information about users: data that users provide through optional, voluntary registration on our site and in certain contests and sweepstakes; and data Gabout.com gathers through aggregated tracking information derived mainly by tallying page views throughout our site. Such information enables us to better tailor our content to reader's needs and to help our advertisers better understand the demographics of our audience. Because Gabout.com derives its revenue mainly from advertising, providing such aggregated demographic data is essential to keeping our service free to users. Gabout.com will never distribute to third parties any personally identifiable information.
Gabout.com gathers user information in the following processes:
Usage tracking
Gabout.com tracks user traffic patterns throughout our site. However, we do not correlate this information with data about individual users. Gabout.com does break down overall usage statistics according to a user's domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user's browser).
Gabout.com uses WebTrends Live to analyze traffic to this web site. WebTrends Live does not create individual profiles for visitors. Unlike some tracking services WebTrends Live does not have a database of individual profiles for each visitor. WebTrends Live only collects aggregate data. For more information about WebTrends Live privacy policy, please click here.
Search terms
Gabout.com tracks and catalogs the search terms that users enter when they are searching Gabout.com, but this tracking is never associated with individual users.
Cookies
A cookie is a small data file that certain Web sites write to your hard drive when you visit them. A cookie file can contain information such as a user ID that the site uses to track the pages you've visited. But the only personal information a cookie can contain is information you supply yourself. A cookie can't read data off your hard disk or read cookie files created by other sites. Gabout.com uses cookies to track user traffic patterns and when you click an ad:
If you've set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. If for some reason you would rather not take advantage of the benefits made possible with cookies, most browsers allow you to reject cookies or to choose which cookies to accept.You can refuse cookies by turning them off in your browser. You do not need to have cookies turned on to use the Gabout.com Web site.
Ads:
Gabout.com's advertising system delivers a one-time cookie to better track ad impressions and click rates. This allows us to measure and report aggregate information to advertisers such as the number of people who see their ad (reach) and the number of times people see their ad (frequency). It also allows us to deliver ads that are more relevant to you and avoid delivering the same ads too many times. Cookies, by themselves, cannot be used to find out the identity of any user. Gabout.com's advertising system will only store information provided voluntarily, but this information is not personally identifiable.
On occasion, we will display ads from various ad networks. Their privacy statements can be found at the following links:
fastclick.com Privacy Statement
ValueAd.com Privacy Statement
focusIN.com Privacy Statement
Use of the information
Gabout.com uses any information voluntarily given by our users to enhance their experience in our site, whether to provide interactive or elements on the site or to better prepare future content based on the interests of our users.
- As stated above, Gabout.com uses information that users voluntarily provide.
- When we use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas. Gabout.com does not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.
- We track search terms entered in the search form as one of many measures of what interests our users. But we don't track which terms a particular user enters.
- Gabout.com creates aggregrate reports on user demographics and traffic patterns for advertisers and partners. This allows our advertisers to advertise more effectively, and allows our users to receive advertisements that are pertinent to their needs. Because Gabout.com doesn't track the usage patterns of individual users, an advertiser will never know that a specific user clicked their ad.
Sharing of the information
Gabout.com uses the above-described information to tailor our content to suit your needs and help our advertisers better understand our audience's demographics. This is essential to keeping our service free. We do not share information about individual users with any third party.
Gabout.com does not control the practices of our advertisers. If you have questions about how one of our advertisers uses information about you when you click their ad and go to their content, please contact them directly. (Gabout.com will divulge information only as necessary to comply with state, federal and international laws.)
Opt-out policy
Gabout.com gives users options wherever necessary and practical. Such choices include:
- If you do not want the benefits of cookies, there is a simple procedure that allows you to deny or accept this feature. In order to "opt out" of the benefits of cookies, you may either manually delete your cookies by following the instructions contained in the Help section of your browser or by refusing cookies by turning them off in your browser.
Correct/update policy
Gabout.com offers users the ability to correct or change the information collected during registration. The instructions for doing this can be found on the registration page of that specific service. Users may change this information at any time and as often as necessary. Users who are experiencing problems or who have any questions about how our services work can contact us at gabout@gabout.com.
Delete/deactivate policy
Users may unsubscribe to any of our services at any time by following the instructions contained at the help page of that specific service.
If you have any questions about this privacy statement, the practices of this site, or your dealings with this Web site, you can contact gabout@gabout.com.
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